Friday, February 01, 2008

Martha Stewart's New Magazine for People with Food Allergies? It Could Happen!

Each year Martha Stewart holds a competition for her employees where they get to pitch their ideas for the future of Martha Stewart Living Omnimedia. She narrowed it down to 7 and is allowing us (you!) to vote for the winner. One of the finalists' ideas is a cooking-oriented food allergy magazine.

Show your support for the employee, Alexis, who came up with this excellent idea. She sees how under-served, deserving, and financially lucrative a market food-allergic folks are. All you have to do is CLICK HERE and vote for Alexis' idea, which is described like this on Martha's blog:
Alexis- Big Idea: To publish a special magazine that offers delicious allergy-friendly recipes, making life for people with food allergies and sensitivities easier and more delicious. Millions of people, including myself, can't eat nuts, dairy, wheat or gluten, and I’d like to empower people to make great recipes even if they can't use all the standard ingredients.
You can vote once a day until February 7!

The food allergy magazine concept currently has a narrow lead.


Joe Lewis said...

Vote early and vote often!

Looks like the allergy/intolerance mag is far in the lead as of this writing... :)

Stephanie ODea said...

This is great---thank you for sharing it.

We heart smart said...

Martha is sure to bring some great food and entertaining ideas to the allergic lifestyle! Always a good thing.

If you are interested in a magazine that covers allergy topics, also be sure to see Allergic Living (

Sheree Welshimer said...

You've been tagged. It's a new blogger game that someone else started. Look at to find out the rules.

Shannon said...

I hope this happens. As much as Martha annoys me at times, the light she could shed on the GF lifestyle could have ripple effects into all facets of life. The awareness it could raise could mark a change for us all, making GF labling clearer, restaurants more aware, and products more readily available.

I'm keeping my fingers crossed!

Anonymous said...

The magazine won!

Anonymous said...

Missed the voting window for this, but hope it goes through! I would definitely subscribe : )

Anonymous said...

I would subscribe to this magazine only if it were reasonably priced.
I saw a gluten free magazine in the grocery store the other day priced at $7.95. You wouldn't expect to pay nearly $8.00 for any other recipe magazine!!