Show your support for the employee, Alexis, who came up with this excellent idea. She sees how under-served, deserving, and financially lucrative a market food-allergic folks are. All you have to do is CLICK HERE and vote for Alexis' idea, which is described like this on Martha's blog:
You can vote once a day until February 7!
Alexis- Big Idea: To publish a special magazine that offers delicious allergy-friendly recipes, making life for people with food allergies and sensitivities easier and more delicious. Millions of people, including myself, can't eat nuts, dairy, wheat or gluten, and I’d like to empower people to make great recipes even if they can't use all the standard ingredients.
The food allergy magazine concept currently has a narrow lead.